Big news as iPhone surpasses Android in America. More than half of the US population now uses a smartphone running iOS rather than Android – the first time Apple has overtaken Google since the iPhone was first launched in 2007.

Apple has always been successful in its home market and holds a sizable market share in the luxury smartphone industry globally, but Android is now the most popular operating system due to the broader variety of devices and price points available.

In the early years of the modern smartphone, in 2010, Android initially surpassed iOS, and Apple has never recaptured the top spot.


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However, new data from Counterpoint Research(opens in new tab) indicates that the “active installed base” of the iPhone has surpassed that of Android.

This is distinct from shipments, which on a quarterly basis reflect more recent developments, and is a field in which Apple has already been excelling, indicating that the gap has been decreasing.

Apple now has access to a far larger market to sell its services, such as video games, which has significant implications for the sector. These subscriptions bind customers to Apple’s ecosystem at a time when the smartphone market is becoming saturated and are a growing source of recurring service income.

Third-party app developers are also included in this opportunity, so both Apple and customers will benefit from more optimized software and a higher commission rate.

With its newest flagship device, the iPhone 14, scheduled to hit shelves in time for the key holiday shopping season, the corporation may increase its lead in the upcoming weeks.